Le Sserafim, Reverse Run Myth and Global Activities and Model Selection
July 13, 2026
Girl group Le Sserafim is continuing its reverse run myth by recording the number one spot on Melon TOP100 with 'LOVE ATTACK', while successfully wrapping up its first week of music show activities with the remake single 'Pretty Girl' featuring Karas Nicole. Additionally, they are writing the 'miracle of mid-sized idols' by moving from a 44-year-old old house villa during their trainee days to a new 67-pyeong-sized accommodation, and have been selected as Domino Pizza's new exclusive model.
Le Sserafim's success goes beyond simply topping the music charts, once again highlighting the importance of self-produced content (self-content). The self-content showcased through member Wonyoung's personal YouTube channel 'AnwonJalBu' broke 2 million views within two days of release, establishing itself as a key promotional tool for rising public recognition and music hits. In particular, the number of Le Sserafim search users on Melon surged by 6550% after the upload of the YouTube self-content video containing the 'Geoje Ya-ho' scene.
For mid-sized agencies, self-content with production costs ranging from 4 to 5 million won to 10 to 20 million won per episode offers high cost efficiency compared to broadcast reality programs, and is reproduced as secondary content such as short-form and fan-edited videos, generating continuous exposure effects. Le Sserafim has received praise for having both entertainment fun and visual beauty through collaboration with Solpas Studio, gaining word-of-mouth momentum by leading with high-quality content comparable to large agencies.
In this way, Le Sserafim is showing positive trends in musical achievements, content strategy, and changes in living environment. Moving from the old house villa they shared since their trainee days to a spacious new accommodation is evaluated as a symbolic event of the 'miracle of mid-sized idols', and the selection as Domino Pizza's exclusive model suggests the possibility of expanding global activities. The industry predicts that planning-type content production covering not only fandom but also mass appeal will become active, taking Le Sserafim's case as an opportunity.