SUNMI Returns with Summer New Song 'Forever July'

Singer SUNMI joins the summer K-pop battle with her most authentic charm. SUNMI will release her new digital single 'Forever July' on July 15 at 6 PM via various music sites. This album is her first new release in about 8 months since her first full album 'HEART MAID' last year. Through this new song, SUNMI is set to showcase her unique sensibility and unparalleled concept once again.

'Forever July' is a song that views the summer, remembered for its hot sunshine and refreshing vibe, from a completely different perspective. It compares a sudden love to a rainstorm hitting unexpectedly during a season that should be sunny, capturing the coexistence of excitement and confusion. In previously released content, she has built the unique sensibility of 'Forever July' using elements that evoke the humid summer weather, such as wet hair, umbrellas, and water-drenched visuals. Expectations are high for how SUNMI's sensory concept, which overturns familiar summer images, will be completed in the new song.

This new song expresses the humid summer air and a heart wavering in love with delicate detail, adding smooth instrumental sounds over a rhythm based on UK garage beats. SUNMI participated directly in the lyrics and composition, infusing a clearer musical color. The repeating chorus lines like 'Forever July' and 'Would you be mine' revealed in the previews and teasers left a strong impression on listeners despite their short length, thanks to SUNMI's distinctive vocal tone. Anticipation continues for the new musical world SUNMI will present through the full track.

The return of the 'Concept Master'! SUNMI has built her own color through closely connected music and concepts in every album. With each release like 'Gashina', 'GOTTA GO', 'Siren', 'Noir', 'Nalari', 'Purple Night', 'STRANGER', and 'CYNICAL', she has presented original and distinct concepts and performances, creating the descriptor 'SUNMI-pop'. This new song is also an extension of that.

The 'Forever July' teaser connects the entire content like a narrative, capturing the music, visuals, and performance. Scenes revealed one by one in the content add to the curiosity of how they will be completed into a story in the music video. Meanwhile, SUNMI's new digital single 'Forever July' will be released on July 15 at 6 PM via various online music sites.