ROSÉ to Release New Collaboration Single 'new trick' with Apple's 'Shot on iPhone' Campaign on September 18

ROSÉ of BLACKPINK is teaming up with Apple to release a new single, 'new trick.' THE BLACK LABEL announced on September 10 that ROSÉ's new song will be released on September 18. The track will be unveiled first at 8 a.m. KST across major music platforms.

'new trick' was created as a collaboration project for Apple's signature 'Shot on iPhone' campaign. The accompanying music video was filmed entirely on the iPhone 18 Pro, drawing attention to the special result of ROSÉ's music meeting Apple's visual technology.

Apple and ROSÉ's official social media accounts simultaneously released a teaser video running approximately 15 seconds. In the clip, ROSÉ appears holding a lollipop wrapped in packaging printed with 'new trick' and 'Shot on iPhone 18 Pro,' while a snippet of 'new trick' plays in the background. Despite its brevity, the video has sparked curiosity about the song's mood and the music video's concept, raising fans' expectations.

The music video is directed by Dave Meyers, who has worked with global pop stars including Taylor Swift, Kendrick Lamar, and Ariana Grande. He also directed BLACKPINK's 'JUMP' music video, making his reunion with ROSÉ another point of interest.

ROSÉ is the latest star to participate in Apple's 'Shot on iPhone' campaign, following previous collaborators Lady Gaga, Olivia Rodrigo, and The Weeknd. Continuing the campaign's partnership with global pop stars, ROSÉ is set to showcase her presence through the simultaneous release of the new single and music video.

Having continued her activities with BLACKPINK and as a solo artist, ROSÉ is generating excitement with 'new trick,' a collaboration with Apple that combines music and visual content. Fans worldwide are eagerly anticipating how the song, partially previewed in the teaser, will pair with the music video filmed on the iPhone 18 Pro.