NouerA's POP IT LIKE comeback sparks global attention, music quality rises with LAY as executive producer

Rising rookie idol NouerA is drawing attention on the global stage from the comeback week itself. NouerA's third mini album POP IT LIKE sold 240,000 copies in its first week, based on Hanteo Chart, breaking its own record. After the release on the 9th, NouerA kicked off full-scale activities, stepping onto stages on Mnet's M Countdown, KBS 2TV's Music Bank, MBC's Show! Music Core, and SBS's Inkigayo, imprinting the charm of the title track on fans. Critics praise the artist's more mature on-stage demeanor, showcased through free-spirited street styling and unique performances. This level of stage production shows a clear growth from the first week of the comeback.

The album expands NouerA's world, which centers on an agent performing missions, in a spin-off direction. Global artist and producer LAY took charge of overall production, elevating the musical finish, while the choreography core was handled by 위댐보이즈. The title track POP IT LIKE features a light hip-hop-based, upbeat rhythm, and has been praised for conveying the passion and energy of youth in an intuitive way.

Global response is strong. The POP IT LIKE music video surpassed 10 million views soon after release, and the track is approaching the 10 million-views mark since debut for the first time. On Douyin, the Chinese short-video platform, the song's challenge topped charts, ranking No. 1 on the Entertainment Chart, No. 6 on the Entertainment sub-chart, and No. 31 on the Main Chart, illustrating the intense interest from global fans.

Additionally, NouerA ranked No. 1 in M COUNTDOWN PICK, M COUNTDOWN's weekly voting, showing how active international fans are and proving the fandom's momentum again. With overwhelming support, NouerA plans to continue activities that connect music programs with diverse content across broadcasts and various formats.

In POP IT LIKE, beyond the title track, tracks such as SILHOUETTE (a message about leaning on one another toward a uncertain future), A-LIST (a reinterpretation of 90s hip-hop sensibility through NouerA's trendy lens), and WE ARE YOUNG (a journey of youth and friendship) offer a spectrum of colors. Returning after about nine months, NouerA will continue activities that connect music broadcasts and diverse content through this album.