AOMG's First Girl Crew Kivitz Debuts with EP 'OXY_GEN', Backed by Jay Park

AOMG has officially debuted its first girl crew, Kivitz. On the afternoon of the 30th, Kivitz held a showcase for their first EP, 'OXY_GEN', at Yes24 Live Hall Wonderrock in Seodaemun-gu, Seoul, marking their official debut. As the next generation leaders of AOMG's 2.0 rebranding project 'Make It New', the group's name reflects their desire to become a new key in the industry, aiming to read the trends and make a significant impact on the music scene.

Kivitz consists of five members who emphasize vocals, rap, and performance equally, choosing the term 'crew' over 'group' to highlight a new identity. Kang Ye-seul explained that the album title 'OXY_GEN' combines 'Oxy' (oxygen) and 'Generation'. She stated, 'Just as oxygen is needed to keep a fire burning, we aim to be the spark that ignites a new field as a girl crew rather than just a girl group.' Kim Yu-na added, 'A crew doesn't start with a created concept; it comes from our attitude.'

The debut EP 'OXY_GEN' features five tracks, including the title track 'Oxy', pre-released songs 'Kivitz', 'Catch My Breath', 'Subzero', and the member-written track 'Set It Up'. The title track 'Oxy' leaves a strong first impression with its driving rhythm and powerful energy, with Kang Ye-seul's vocals and rap adding stability and strength. The members were also actively involved in the album production. Kim Yu-na noted, 'The pre-released song 'Kivitz' features lyrics written by our youngest member, Eom Ji-won, and the members participated in producing the album tracks.'

Jay Park also provided support. Kim Yu-na shared, 'Jay Park produced the track 'Catch My Breath' for us. He helped us utilize our strengths to the fullest in a free environment.' Kivitz has a solid background, as Yu-i, Eom Ji-won, and Son Ju-won previously appeared together on the 2024 Mnet survival show 'Island 2'.

Yu-i reflected on her experience, saying, 'Island 2 was a huge challenge for me. After the show ended, I was unsure of my future until I received this offer. As soon as I heard 'girl crew', I knew I wanted to do it.' She added, 'There were tough times, but the members took care of each other like family, helping us get through. I don't think you'll easily find such a group of members anywhere else.' Eom Ji-won said, 'As the youngest, the members looked after me a lot, which made me feel I had to work harder. Having been on Island 2, I wanted to make sure I wouldn't fall behind.'

Leader Son Ju-won shared her sense of responsibility, stating, 'As the leader, I felt a strong sense of duty and mission, so I pushed harder. After the team name was decided, mixed emotions arose alongside our determination to work hard.' Kivitz is clear about what they want to bring to the industry. Kang Ye-seul highlighted their strengths as 'musicality, artistry, and visuals.' Her long-term goal is to become a motto for others and to be a team with a distinct color, while her short-term goal is to win first place on music shows. Eom Ji-won hopes for the term 'Kivitz-like' to become common. As AOMG's first girl crew, interest is high to see if Kivitz can imprint their unique color as a genre. Their first EP 'OXY_GEN' was released at 6 PM on the same day.