LE SSERAFIM Expands Comeback Into Everyday Life, From North American Tour to Delivery and Gaming Collaborations

LE SSERAFIM is broadening the ways fans connect with its music by embarking on a nine-city North American tour and appearing at major music festivals while also unveiling collaborations with a delivery platform and a game. Beyond concert venues and music platforms, the group is expanding its activities into everyday shopping spaces and gaming, delivering the message of its new single, “Made My Night,” in diverse ways.

LE SSERAFIM will kick off the “2026 LE SSERAFIM TOUR ‘PUREFLOW’ IN UNITED STATES” at Crypto.com Arena in Los Angeles on the 16th local time. The group will then visit Tacoma, San Jose, Phoenix, Fort Worth, Orlando, Chicago, Washington, D.C., and Newark, meeting fans in a total of nine cities. The San Jose show has sold out, while the tour also includes new stops such as Tacoma, Phoenix, Fort Worth, and Orlando alongside cities visited during last year’s tour.

Ahead of the tour, LE SSERAFIM said it received tremendous energy from FEARNOT’s passion during last year’s North American tour and feels excited and happy to meet fans again. The group added that it would prepare with an even greater sense of responsibility and present fans with an enjoyable experience in return for their love. Separately from the tour schedule, LE SSERAFIM will become the first K-pop girl group to perform at the “2026 iHeartRadio Music Festival” in Las Vegas on the 19th local time. The group is expected to perform songs including “Made My Night,” the title track of its second single album.

The comeback promotions have also extended into fans’ everyday routines. LE SSERAFIM has made its second single album available for purchase through Baemin’s B마트 starting on the album’s release day. Fans can order the album through the platform they already use for groceries and household essentials and receive it quickly. The agency explained that the promotion connects the album’s message—“an even more fun and delightful night together”—with food delivery and uses B마트’s fast delivery service to give fans a unique way to encounter LE SSERAFIM’s album in their daily lives.

The group has also continued its collaboration in the gaming space. LE SSERAFIM has partnered with “Overwatch 2” for a second time, creating a new point of connection through which it can share its music and visuals not only with its existing fandom but also with gamers. The agency said that when selecting collaboration partners, it prioritizes not just buzz or potential exposure, but also whether the partner’s strengths align well with the message LE SSERAFIM aims to convey through its music.

This campaign, spanning concerts, a delivery platform, and gaming, shows how LE SSERAFIM has designed its comeback so fans can experience its music in their own everyday lives. Moving beyond attending a show in person or entering a dedicated fan space, the group is expanding the music experience so fans can feel connected to the artist while ordering an album or enjoying a game. Through its North American tour, festival appearances, and various collaborations, LE SSERAFIM is set to carry the fun and cheerful mood of “Made My Night” into a range of spaces.