IU's Blueming MV surpasses 200 million views, marking her third music video to reach over 100 million views

With this record, IU has solidified her status as an artist who owns nine music videos with over 100 million views, including Blueming, 스물셋, 밤편지, 팔레트, 삐삐, 에잇, Celebrity(셀러브리티), 라일락, and Love wins all. Having long connected with domestic and international fans through her music, IU has broadened her activities beyond music to include acting as well. It has been reported that she will appear in MBC's upcoming Fri-Sat drama 21세기 대군부인, which is scheduled to air in April, in the role of chaebol CEO 성희주, delivering a strong charisma as she builds a diverse spectrum by moving between music and acting. IU's Blueming success remains a case that showcases her long-standing mainstream appeal and artistic achievement. Fans are looking forward to IU's future musical endeavors and to new transformations in her acting work.