Le Sserafim Continues Reverse-Chart Miracle with Global Activities and Domino Pizza Modeling Deal

Girl group Le Sserafim is continuing its reverse-chart miracle by topping Melon's TOP100 with 'LOVE ATTACK', while successfully wrapping up their comeback music show activities in the first week with the remake single 'Pretty Girl' featuring Karina's Nicole. Additionally, the group is writing the 'miracle of mid-sized idols' by moving from a 44-year-old old house to a new 67-pyeong (approx. 220 sqm) residence, and has been selected as Domino Pizza's new exclusive model.

Le Sserafim's success goes beyond simply topping music charts, highlighting the importance of self-produced content (self-content). The self-content showcased through member Wonhee's personal YouTube channel 'AnwonJalBu' broke 2 million views within two days of release, establishing itself as a key promotional tool for rising public awareness and music hits. In particular, the number of Le Sserafim search users on Melon surged by 6,550% after the upload of the YouTube self-content video containing the 'Geoje Ya-ho' scene.

For mid-sized agencies, self-content involves production costs ranging from 4 to 5 million won to 10 to 20 million won per episode, offering high cost-efficiency compared to broadcast reality programs. It is also repurposed into secondary content such as short-form videos and fan edits, generating continuous exposure effects. Le Sserafim has received praise for collaborating with Solpas Studio to combine entertainment value with visual beauty, gaining word-of-mouth momentum by presenting high-quality content comparable to large agencies.

In this way, Le Sserafim is showing positive trends in musical achievements, content strategy, and changes in living environment. Moving from the old house they shared since trainee days to a spacious new residence is evaluated as a symbolic event representing the 'miracle of mid-sized idols', while the Domino Pizza exclusive modeling deal suggests the potential for expanding global activities. The industry predicts that Le Sserafim's case will lead to active production of planning-type content that covers not only fandoms but also the general public.