ITZY makes a refreshing comeback with new mini album 'Motto', accelerating global success

ITZY makes a refreshing comeback with a new mini album Motto, capturing the brightness of early summer as they return to the music scene in style. The album, released on the 18th at 6 p.m., carries a positive message about trusting one's own choices and moving forward fearlessly, wrapped in a bright and trendy melody. In particular, deep reverb effects and subtle pad synths fuse to create a mystical and three-dimensional sound. During the album's preparation, ITZY asked themselves many questions and achieved inner growth. Member Yeji said, 'I never thought negatively, but I felt I had set some kind of framework for myself. Now I want to think more freely and offer more options.' Chaeryeong added, 'I want to understand myself more delicately than before and look at things with a more mature perspective.' They noted that this growth was possible thanks to the bond with their fandom MIDZY, and expressed excitement for every step ahead with their fans. The new track Motto has drawn a strong global response since its release. The music video, filled with the members' bright, energetic energy, topped YouTube's Music Video Trending Worldwide immediately after release, continuing their global momentum. Additionally, as of 8 a.m. on the 19th, it ranked No. 6 on Melon Hot 100 (30-day chart), proving strong domestic popularity as well. Following the recent resurgence of THAT'S A NO NO, sparking a 'Daechu NoNo' craze, ITZY plans to reaffirm their 'Performance Queen' status with Motto. They will sequentially release rich content, including Motto choreography practice videos and various versions of dance videos, as special gifts for fans. With a refreshing stage to beat the early-summer heat, ITZY is expected to demonstrate an even wider musical spectrum and global growth through this activity.