SUNMI Returns with Summer New Song 'Forever July'
2026년 7월 15일
Singer SUNMI is joining the summer K-pop battle with her signature emotional style. On July 15 at 6 PM, SUNMI will release her new digital single, 'Forever July,' across various music streaming platforms. This release comes approximately eight months after her first full-length album, 'HEART MAID,' and she aims to showcase her unique sensibility and distinct concept once again.
'Forever July' offers a fresh perspective on summer, a season typically remembered for its hot sun and refreshing vibes. The song likens a sudden love to an unexpected rainstorm hitting during a bright season, capturing the coexistence of excitement and confusion. Previous content teasers have built anticipation by using summer motifs such as wet hair, umbrellas, and water-drenched visuals to establish the song's mood.
Musically, the track is built on a UK garage beat, layered with smooth instrumental sounds that delicately express a heart swaying in love amidst humid summer air. SUNMI participated directly in the songwriting and composition, adding a clearer musical color to her work. The catchy hooks like "Forever July" and "Would you be mine," revealed in earlier previews, left a strong impression with her distinctive vocal tone. Fans are eagerly awaiting the full song to explore her new musical world.
Known as the 'Queen of Concepts,' SUNMI has consistently built her own identity through tightly connected music and concepts in every album. With hits like 'Gashina,' 'Girly,' 'Siren,' 'Noir,' 'Nalari,' 'Purple Night,' 'STRANGER,' and 'CYNICAL,' she has established the term 'SUNMI-pop' through her original and distinct concepts and performances. This new single continues that legacy.
The 'Forever July' teaser connects the entire content into a narrative, blending music, visuals, and performance. The scenes revealed gradually in the content raise curiosity about how they will come together in the official music video. SUNMI's new digital single 'Forever July' will be released on July 15 at 6 PM via various online music sites.