AOMG's First Girl Crew Kivitz Debuts with EP 'OXY_GEN' with Jay Park's Support

AOMG has officially debuted its first girl crew, Kivitz. On the afternoon of the 30th, Kivitz held a showcase for their first EP, 'OXY_GEN', at Yes24 Wonder Rock Hall in Seodaemun-gu, Seoul, marking their formal debut. As the next generation leaders of AOMG 2.0's rebranding project 'Make It New', Kivitz embodies the meaning of becoming a new 'key' in the industry, aiming to read the trends and make a significant impact on the music scene.

Kivitz consists of five members who balance vocals, rap, and performance, choosing the term 'crew' over 'group' to express a new identity. Kang Ye-seul explained that the album title 'OXY_GEN' combines 'Oxy' (oxygen) and 'Generation'. She stated, 'Just as oxygen is needed to keep a fire burning, we aim to be the spark that ignites a new field as a girl crew rather than just a girl group.' Kim Yu-na added, 'A crew doesn't start from a created concept, but from our attitude.'

The debut EP 'OXY_GEN' features five tracks, including the title track 'Oxy', pre-released songs 'Kivitz', 'Catch My Breath', 'Subzero', and the member-composed track 'Set It Up'. The title track 'Oxy' leaves a strong first impression with its driving rhythm and powerful energy, with Kang Ye-seul's vocals and rap adding stability and strength. The members were also actively involved in the album production; Kim Yu-na noted that the youngest member, Eom Ji-won, participated in the lyrics for the pre-released song 'Kivitz', and members contributed to producing the album tracks.

Jay Park also provided support. Kim Yu-na mentioned, 'Jay Park produced the track 'Catch My Breath' for us, helping us utilize our strengths to the fullest in a free environment.' Kivitz's solid foundation is backed by their history; Yu-i, Eom Ji-won, and Son Ju-won all appeared together in the 2024 Mnet debut survival program 'Island 2'.

Yu-i shared, 'Island 2 was a huge challenge for me. After the show ended, I was unsure of my future until I received this offer. As soon as I heard 'girl crew', I knew I wanted to do it.' She added that while there were hardships, the members cared for each other like family. Eom Ji-won said, 'As the youngest, the members took good care of me, which motivated me to work harder. Having been on Island 2, I felt I couldn't afford to be weak.'

Leader Son Ju-won expressed her sense of responsibility, stating she pushed the team harder because of her role. She felt mixed emotions after the team name was decided but was determined to work hard. Regarding their goals, Kang Ye-seul highlighted their musicality, artistry, and visuals, aiming to become a team with a distinct color that others aspire to emulate. Her short-term goal is to win first place on music shows. Eom Ji-won hopes for a term like 'Kivitz-like' to emerge. As AOMG's first girl crew, Kivitz is expected to establish their unique identity as a genre of its own. Their first EP 'OXY_GEN' was released at 6 PM on the day of the showcase.