AOMG's First Girl Crew Kivitz Debuts with EP 'OXY_GEN', Backed by Jay Park

AOMG has officially debuted its first girl crew, Kivitz. On the afternoon of the 30th, Kivitz held a showcase for their first EP, 'OXY_GEN', at Yes24 Wonder Rock Hall in Seodaemun-gu, Seoul, marking their formal debut. As the next generation leaders of AOMG's 2.0 rebranding project 'Make It New', the group's name reflects their desire to become a new key in the industry, aiming to read the trends and make a significant impact on the music scene.

Kivitz consists of five members who emphasize vocals, rap, and performance equally, choosing the term 'crew' over 'group' to highlight a new identity. Kang Ye-seul explained that the album title 'OXY_GEN' combines 'Oxy' (oxygen) and 'Generation'. She stated, 'Just as oxygen is needed to keep a fire burning, we aim to be the spark that ignites a new field as a girl crew rather than just a girl group.' Kim Yu-na added, 'A crew doesn't start with a created concept; it comes from our attitude.'

The debut EP 'OXY_GEN' features five tracks, including the title track 'Oxy', pre-released songs 'Kivitz', 'Catch My Breath', and 'Subzero', as well as the member-written track 'Set It Up'. The title track 'Oxy' leaves a strong first impression with its driving rhythm and intense energy, with Kang Ye-seul's vocals and rap adding stability and power. The members were also actively involved in the album production; Kim Yu-na noted that the youngest member, Eom Ji-won, participated in writing the pre-released song 'Kivitz', and members contributed to producing the album tracks.

Jay Park also offered his support. Kim Yu-na mentioned, 'Jay Park produced the track 'Catch My Breath' for us, helping us utilize our strengths to the fullest in a free environment.' Kivitz's solid foundation is partly due to their shared history; Yu-i, Eom Ji-won, and Son Ju-won all appeared together in the 2024 Mnet debut survival program 'Island 2'.

Yu-i shared, 'Island 2 was a huge challenge for me. After the show ended, I was unsure of my future until I received this offer. As soon as I heard 'girl crew', I knew I wanted to do it.' She added that while there were difficulties, the members supported each other like family. Eom Ji-won said, 'As the youngest, the members took good care of me, which motivated me to work harder. Having been on Island 2, I felt I couldn't afford to be weak.'

Leader Son Ju-won expressed the responsibility she felt during the debut process. 'As a leader, I had a sense of duty and mission, so I pushed us harder. After the team name was decided, mixed emotions arose alongside our determination to work hard.' Regarding their goals, Kang Ye-seul highlighted their musicality, artistry, and visuals, aiming to become a team with a distinct color that serves as a motto for others. Her short-term goal is to win first place on music shows. Eom Ji-won hopes for a term like 'Kivitz-like' to emerge. As AOMG's first girl crew, Kivitz is expected to imprint their unique style as a genre. Their first EP 'OXY_GEN' was released at 6 PM on the same day.